More than half of complaints made about Love Island have been about smoking rather than scenes of a sexual nature, Ofcom has said.

The reality dating show puts single men and women in a Majorcan villa together in order for them to find love and ultimately win a cash prize, and so far this series there have been several on-air instances of intimate behaviour between couples.

But while a lot of the focus of the show - which airs after the watershed at 9pm daily - is about the islanders' love lives and bedroom antics, the frequent scenes of contestants smoking cigarettes has caught the attention of viewers.